Rivian has reached a massive milestone in its journey toward becoming a mainstream automaker. Despite significant storm damage that recently impacted its manufacturing facility in Normal, Illinois, the company has officially kicked off production of its highly anticipated R2 midsize SUV.
The news was confirmed by CEO RJ Scaringe during an interview with Bloomberg Tech on Wednesday. A video of the very first customer unit rolling off the assembly line has already surfaced online, giving reservation holders their first real look at the mass-production version of the vehicle.
The First Customer R2 Rolls Off The Line!
by u/ProteusP in Rivian
The R2 Performance and Launch Package
The first wave of vehicles leaving the factory consists of the top-of-the-line Performance variant. Priced at $57,990, the R2 Performance is a dual-motor AWD beast that packs 656 hp and can sprint from 0–60 mph in just 3.6 seconds. It features a semi-active suspension and Rivian’s signature "Drop Glass" rear window, which rolls completely into the liftgate to make hauling long items like surfboards a breeze.
Rivian estimates this Performance trim will offer an EPA range of around 330 miles per charge. Reservation holders who secure their spot in the first wave of orders will also receive an exclusive "Launch Package." The first deliveries are slated to begin in late Spring 2026, although it remains to be seen if the recent storm damage will cause a slight delay in the final handover to customers. Until now, Rivian had only been producing a small number of R2 units for executives and internal testing, so the start of mass production at this point is a good sign.
Ramping Up for a Busy 2027
The production start comes at a perfect time for Rivian, which is riding a wave of momentum after beating its Q1 delivery estimates. Following the Performance Launch Package, Rivian plans to debut a Premium trim later this year. The more affordable options — the Standard Long Range and the "mythical" $45,000 Standard trim — are expected to follow in 2027.
To ensure this ramp goes smoothly, Rivian CFO Claire McDonough recently noted that the company will start inviting customers to configure their vehicles in June. This window will give the company much better visibility into actual demand, with Rivian’s guidance targeting 22,000-23,000 R2 deliveries this year. For those who want to see the car in person before committing, Rivian is currently hosting Block Party viewing events across the U.S. as production continues to accelerate.
The Path to Profitability
The R2 is more than just a new car for Rivian; it is the foundation of the company’s plan to reach profitability by the end of 2026. By utilizing simplified manufacturing techniques — like a suspension system that costs 72% less to build than the one in the R1 — Rivian expects the R2 to cost less than half of what its predecessor did to manufacture.
This production start is a load-bearing moment for Rivian’s next few years. It ties directly into the company’s new Autonomy+ software package and its major investment deal with Uber for R2 robotaxis. While there are still hurdles to overcome with the factory repairs and supplier logistics, seeing the first customer R2s move down the line is a huge win for the Illinois team.
