Rivian’s upcoming vehicles, including the R2 and R3X prototypes, will include a next-generation steering wheel that offers an innovative approach to driver control and feedback. We recently had a chance to chat with Marty L., UI/UX Director at Rivian, who shared exciting details about the new features and functionality of this wheel.
Three Axes of Freedom
The new steering wheel design looks great, with large, mostly exposed scroll wheels at either side of the steering wheel. However, the most interesting part of the wheel is the functionality it introduces. As expected, the steering wheel will have three axes of freedom, similar to the steering wheels in the current R1S/R1T models, but instead of requiring a separate button to navigate left and right, you’ll be able to tilt the scroll wheel left/right.
Tilt Left/Right: The ability to navigate left and right by tilting the scroll wheel
Push In: A push or press feature that can be used to confirm selections or switch modes.
Scroll Up/Down: Scroll up and down with dynamic haptic feedback
These scroll wheels are the cornerstone of changing the most used settings in the vehicle. However, Rivian plans to use them for more than just basic features. You’ll be able to adjust a variety of settings directly from the scroll wheels.
Dynamic Haptic Feedback
The biggest innovation with Rivian’s new steering wheel will be the ability for the wheel to provide dynamic haptic feedback as you’re scrolling. While most scroll wheels have a basic click sensation, Rivian’s will have adaptable feedback that changes depending on the function you’re adjusting:
Volume Control: When adjusting the vehicle’s volume, the haptic feedback (the “clicks”) will be more spaced out, with distinct, widely separated clicks corresponding to each volume level (e.g., 1 through 10).
ADAS Speed Adjustment: For adjusting speed settings, you’ll feel more closely spaced clicks that offer more precise control, giving a tactile sense of small incremental changes.
This feedback ensures drivers get a clear, physical confirmation of each adjustment, making it easier to make changes without taking their eyes off the road.
Rivian
Resistance for Added Control
The new steering wheel is beyond just clicks, Rivian’s scroll wheels will have varying levels of resistance. Marty explained that users will feel a slight resistance when they scroll up or down to change settings. For example, as you’re scrolling up to the next volume level or speed increment, the wheel will offer a subtle resistance before snapping into the next position. This makes the interaction feel natural and intuitive—almost like turning a dial that clicks into place.
Which Models Will Feature This Steering Wheel?
The steering wheel is currently featured in Rivian’s R2 and R3X prototypes, which have been showcased at various events. This innovative wheel will be rolled out to all R2 and R3 models. However, when asked whether the new wheel would make its way to the current R1S and R1T models, he simply responded with a “stay tuned,” hinting that Rivian may have plans to introduce it to its current lineup in the future.
This new steering wheel design is a testament to Rivian’s focus on technology, software, and innovation to produce some of the best EVs. As Rivian continues to redefine what’s possible in vehicle interiors, as they did with Dolby Atmos support, this new steering wheel will likely set the standard for user experience in future designs.
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Rivian has long been known for tucking playful surprises into its vehicles, and the upcoming R2 is no exception. While most manufacturers treat the interior of a charge port door as an afterthought, Rivian’s design team decided to turn it into a literal game.
A new easter egg discovered on the R2 reveals a complex, solvable maze molded directly into the texture of the charge port door’s inner lining. The detail was highlighted in Kim Java’s recent video interview with Rivian’s chief designer, Jeff Hammoud, who explained that the feature was born from a desire to do "something fun" with a part that normally requires a standard grain texture.
A Designer's Labor of Love
The maze isn't just a random pattern; it is a fully functional puzzle designed to give owners something to do while waiting for their vehicle to juice up. Hammoud shared that one of their designers personally hand-crafted the layout. "The crazy part about this was he had done the maze, but then we kept changing the requirements for the size of this [port door], and each time he had to redo the maze. So he's sick of looking at this maze," Hammoud said.
Interestingly, the team actually started with AI to help generate the path, but eventually had to move to manual design to ensure the maze fit the specific proportions of the R2's port door. This level of granular detail shows just how much personality Rivian is trying to bake into its mass-market SUV. It follows a tradition of quirky additions from the brand, such as the Car Wash Mode easter egg in the mobile app and the Morse code message hidden in their radio app.
If you’re having trouble solving Rivian’s charge port door maze, you can find the solution on the r/Rivian subreddit here, courtesy of user prefim.
Solution
Although the maze isn’t easy, Rivian fans were quick to solve this one.
Prefim/Reddit
Rivian’s R2 Launch and Deliveries
The R2 is critical for Rivian’s future as the company pushes toward profitability by the end of this year. While the maze is a fun distraction, the vehicle’s specs are what will really drive sales. Rivian has announced a multi-trim lineup for the SUV, starting with the $57,990 R2 Performance.
This flagship model is slated for delivery later this spring and features 656 hp with a 3.6-second 0–60 mph time. Following the initial launch, Rivian will release the $53,990 Premium variant in late 2026 and the $48,490 Standard Long Range in early 2027. The most anticipated version is the $45,000 base Standard model, which is expected to hit the market in late 2027.
Rivian is also leaning into digital culture to find its audience, with leaked plans to bring the R2 to Fortnite and Rocket League. While the R2 is in a tight race with Tesla’s Model Y, small touches like the charge port maze demonstrate a brand identity that prioritizes "playful" adventure over cold minimalism.
As the first lucky customers prepare to take delivery in just a few months, they’ll have at least one puzzle to solve before they even pull out of the charging station.
Rivian is taking its marketing strategy to the virtual world. Fresh off the reveal of Rivian’s first midsize SUV, new leaks suggest the R2 is headed to both Fortnite and Rocket League. The move follows a path similar to Tesla, which brought the Cybertruck to both Epic Games-owned titles back in 2024 to massive fanfare.
According to X users @BackersGamesF and @fortnitecarguy, the R2 assets have been discovered within the encrypted game files for Fortnite. The leaked 3D models show the R2 sitting alongside another upcoming vehicle, looking ready for the island's terrain. Meanwhile, @RLGameNews reports that the R2 is also slated for a Rocket League debut, meaning players will soon be able to use the electric SUV to score goals in the arena.
While there is no official word yet on the launch date or the specific in-game events, this digital debut is a smart play for Rivian. By putting the R2 in front of millions of gamers, the company can build hype and familiarize a younger, tech-savvy audience with the brand. It is an important move, especially since the R2 is more of a direct competitor to the Tesla Model Y than a niche product like the Cybertruck.
@fortnitecarguy
Rivian R2 Specs
The R2 is critical for Rivian’s future, as the company is banking on this mass-market vehicle to reach profitability by the end of 2026. Rivian recently detailed a multi-trim lineup for the SUV, designed to hit several different price points.
The $57,990 R2 Performance will be the first to reach customers. This dual-motor AWD flagship is slated for delivery in late Spring 2026, with early orders shipping with a special Launch Package. It features a blistering 3.6-second 0–60 mph time and the signature "Drop Glass" rear window. Following the Performance trim, Rivian will release the $53,990 Premium variant in late 2026 and the $48,490 Standard Long Range in early 2027.
The most anticipated version remains the $45,000 base Standard trim, which is expected to launch in late 2027. This model will likely be the volume seller that Rivian needs to compete globally with established EV leaders.
Gaming as a Marketing Powerhouse
Bringing a real-world car into a game like Fortnite isn't just a gimmick; it’s a way to embed the brand into pop culture. When players spend hours driving — or flying — the R2 in their favorite games, it builds a level of brand recognition that traditional TV commercials just can't match.
For a company like Rivian that doesn't spend much on traditional advertising, these digital partnerships are a high-impact way to reach its target demographic. As we wait for the official announcement from Epic Games, one thing is certain: the R2 is set to become a digital star long before the first consumer units hit the driveway.
