Halloween is just a day away. Are you ready to sport all of your Rivian’s new Halloween features? Rivian added various features in their annual spooky update with Rivian update 2024.39. This year, Rivian has gone all out, with not one but three Halloween car costumes and various other features.
The car costumes are selectable through the Rivian app when the vehicle is parked - and so are all the other fun features.
Halloween Update
Rivian’s Halloween update this time is the biggest it's ever been. Before we dig into the Car Costumes, let’s take a look at the sprinkling of other spooky features they’ve provided.
New Drive Mode Animations
First up is the drive modes menu. Every drive mode in your vehicle has taken on a spooky look, so pan through your available drive modes while you’re parked to see all the Halloween fun. Look closely because some of the spooky surprises are well hidden. The only mode that doesn’t have a spooky surprise is snow mode.
Camp Mode also got a little something special. The flame of the campfire is lit by some witch’s evil magic and is burning green alongside some pumpkins and crows in the background. And just like last year, pedestrians are zombies - but that’s not all. Motorcyclists and bicyclists take on a new form in the visualization - they’ve come back as headless horsemen.
Rivian has also introduced two additional lock sounds for Halloween, an owl and a crow. While all of the Halloween goodies will go away once the season is over, Rivian has already said that the owl lock sound will come back as a standard lock sound in the future.
There are also two new interior lighting modes, the red Crimson Moon, and the green Foggy Bog. To go with that, there’s a new selection of three songs to play internally, as well as a sound effect board, all done from within the Rivian app.
The best plan is to play some spooky sound effects while your Rivian is parked outside on Halloween night to give some trick-or-treaters a fright!
The Costume Selector in the App
Rivian Wave
Knight Rider Car Costume
The Knight Rider costume dresses up Gear Guard Garry as Michael Knight and K.I.T.T.'s super intelligence takes over your car in the classic original TV show style. On Gen 2 vehicles, the lightbar up front will mimic K.I.T.T.’s unique red beam scanner, including the sound effect!
The Knight Rider interior screens
Rivian Wave
Over in the interior, you’ll get three unique displays inside your vehicle. On the driver’s display, you’ll see revs, speed, and a ton of other information, while the main display will tell you all about how ready K.I.T.T. is to tackle the bad guys. Finally, the passengers will have access to the tools K.I.T.T. has access to - everything from energy cannons and radars to Missiles and Turbo Boost.
Back to the Future Car Costume
Back to the Future dresses up Garry as none other than Doc Brown, and you’ll get a super cool set of movie-inspired interfaces on the inside of your vehicle. Gen 2 owners can hit the 88 mph button on their driver’s display and engage in Back to the Future-themed interior and exterior lighting, along with sound effects to match.
The Back to the Future Interior Screens
Rivian Wave
The driver’s display has all the information you’ll need to get your flux capacitor up and running, telling you all about the plutonium chamber and power you’ll need to hit 88 mph. The primary display will tell you when you’ve got your destination, what time it is now, and when you originally departed. The passengers get to keep an eye on the flux capacitor, and dial in the destination time!
Trunk or Treat Car Costume
Trunk or Treat has Garry as a scarecrow this year and has eight different sound effects and three color themes. That’s also alongside the option to select the thematic music for the interior of your vehicle.
All three interior screens will be haunted by ghosts and static, and Gen1 vehicle owners will get a green animation on the lightbar. Gen 2 owners will have their lightbar match their selected color.
Video Overviews
Jenna Ezarik over on X put together this awesome recap - so go take a look.
As Rivian prepares for its biggest production ramp yet, the company is quietly building out the executive team needed to support a massive influx of new owners. A recent move to fill two high-level leadership positions signals that major updates are on the horizon for both Rivian Insurance and Rivian Care, the company’s in-house protection programs.
The expansion was first highlighted by Rivian enthusiast Chris Hilbert (@Hilbe), who shared a call for talent from Mike Slattery, Rivian’s Head of Insurance. Slattery’s announcement makes it clear that the company is looking to move beyond "business as usual" by leveraging its connected vehicle platform to rethink how insurance and warranties work.
Building a "High-Impact" Support Engine
The first of the two roles, the Sr. Program Operations Lead for Rivian Care, will serve as the "operational engine" behind the company’s vehicle protection products. This includes scaling high-impact programs like service contracts, windshield protection, and wheel and tire plans across multiple markets.
Currently, Rivian — whose name reflects a focus on the adventurous spirit of the Indian River — offers Rivian Care as a pilot program powered by Assurant. It is designed to protect vehicles like the R1T and R1S beyond their standard manufacturer’s warranty, covering critical components like the high-voltage battery and drivetrain. With a dedicated operations lead now joining the team, it’s likely that this pilot phase is nearing an end in favor of a more robust, permanent program.
The Future of Connected Insurance
The second position is an Insurance Agency Leader based on the ground at Rivian’s manufacturing hub in Bloomington/Normal, Illinois. Slattery noted that this leader will be tasked with driving profitability while keeping the owner experience central, all while "leveraging vehicle intelligence to fundamentally change how vehicle protection products actually work!"
Rivian Insurance is already a licensed agency available in all 50 U.S. states, but its potential is only just being tapped. Much like Tesla Insurance, which recently released its Safety Score 3.0 to further reward drivers who use the company’s Full Self-Driving (Supervised) system, Rivian is looking to use data-driven rates via its Driver+ system. By using the vehicle’s internal intelligence, Rivian can offer custom policies tailored to the exact risk profile of its drivers, making the transition from R1 to the mass market much smoother.
A mass-market vehicle brings a much broader audience, many of whom will expect first-party extended warranties and competitive insurance rates right out of the box. By scaling these leadership roles now, Rivian is ensuring it has the "operational engine" ready to handle tens of thousands of new R2 owners. This proactive hiring suggests that when the R2 configurator opens later this year, it will likely be accompanied by a more integrated and transparent suite of protection products than ever before.
Rivian is taking a major step toward closing the loop on battery life. The electric vehicle maker has officially announced a partnership with Redwood Materials to deploy a first-of-its-kind energy storage system at its Normal, Illinois, manufacturing facility. By repurposing more than 100 "second-life" battery packs from its vehicles, Rivian will create a 10 megawatt-hour (MWh) storage reservoir to help power the very plant where its cars are built.
This partnership is a massive win for sustainability. EV batteries are designed to be incredibly durable, often outlasting the vehicles themselves. Even when a pack is no longer ideal for high-performance driving, it still holds significant value for stationary storage. By utilizing these assets, Rivian is ensuring its environmental footprint remains as small as possible.
Repurposing for the R2 Ramp
The timing of this installation is particularly critical. Rivian’s Normal plant is currently gearing up for mass production of the R2, the company’s first affordable, mass-market SUV. After recently beating Q1 delivery estimates, the factory is under immense pressure to scale.
Rivian Wave
The new 10 MWh system will provide "dispatchable energy," meaning Rivian can pull power from these batteries during peak demand periods. This will not only lower energy costs for the company but also reduce the overall load on the local electrical grid, supporting reliability for the surrounding community.
“EVs represent a massive, distributed and highly competitive energy resource,” said Rivian Founder and CEO RJ Scaringe. “As energy needs grow, our grid needs to be flexible, secure, and affordable. Our partnership with Redwood enables us to utilize our vehicle’s batteries beyond the life of a vehicle and contribute to grid health and American competitiveness.”
Solving the Industrial Growth Constraint
The "secret sauce" behind this setup is Redwood’s proprietary Pack Manager technology. This system acts as a universal translator, allowing Redwood to communicate with and control different battery packs regardless of their original voltage or state of health.
JB Straubel, the founder and CEO of Redwood Materials (and former Tesla CTO), highlighted that the grid is currently struggling to keep up with the demands of modern manufacturing. “Electricity demand is accelerating faster than the grid can expand, posing a constraint on industrial growth,” Straubel said. “Our partnership with Rivian shows how EV battery packs can be turned into dispatchable energy resources, bringing new capacity online quickly, supporting critical manufacturing, and reducing strain on the grid without waiting years for new infrastructure. This is a scalable model for how we add meaningful energy capacity in the near term.”
A Scalable Model for the Future
This 10 MWh project is just the beginning. Redwood estimates that by 2030, the U.S. will need over 600 GWh of storage to stabilize the grid — a massive amount of energy equivalent to the Hoover Dam running for two months straight.
By turning old EV batteries into stationary assets before they are eventually recycled, companies can defer billions of dollars in costly infrastructure upgrades. As Rivian prepares to hand over the first R2 keys later this spring, its factory will be running on a smarter, more resilient energy loop that proves the "second life" of a battery is just as important as the first.
