Rivian is officially making its extreme performance ambitions known with the launch of the Rivian Adventure Department, or RAD, for short. What began as a quiet, internal skunkworks team of dedicated designers and engineers has now been formalized into a specialized division tasked with pushing Rivian’s vehicles to their absolute limits.
RAD becomes essentially an AMG, ///M, or GT equivalent inside of @Rivian.
— Kyle Conner (@itskyleconner) February 27, 2026
Sounds like we can expect future models to carry the RAD name as a trim level. Think “R1T RAD” perhaps.
Sounds pretty rad to me! Rivian already goes so far beyond what customers expect with the… https://t.co/0WOs26CIiC pic.twitter.com/nQSr0JWD5F
By validating the hardware and software in some of the most unforgiving environments on Earth, RAD aims to translate some of the lessons learned from high-performance motorsports directly into exciting consumer features.
From the Desert to Pikes Peak
The roots of the RAD initiative trace back to Rivian’s earliest days, including the grueling 13,000-mile prototype journey from Patagonia to Los Angeles during the filming of the Long Way Up documentary. Since then, the internal passion project has evolved through rigorous real-world motorsport testing.
When a Rivian R1T became the first EV to win the gruelling Rebelle Rally in 2023, the data gathered from conquering the deep sand directly led to the development of Rivian’s Desert Rally drive mode, as well as the Deep Sand mode.
Our team is further developing the deep sand performance of the Tri-Motor R1! It’s incredible :) pic.twitter.com/DNzlGaSVAH
— RJ Scaringe (@RJScaringe) August 16, 2024
Similarly, when Rivian’s engineers set out to shatter the production electric truck record at the Pikes Peak International Hill Climb, they built a custom internal software tool to adjust torque bias, stability control, and regenerative braking on the fly. They realized one thing along the way: that tool was simply too fun to keep locked away for engineers, and Rivian decided to refine it for customers, too.
The RAD Tuner
That Pikes Peak engineering tool has officially arrived in consumer vehicles as the RAD Tuner. Exclusively available for Gen 2 Quad-Motor owners, the RAD Tuner acts as a high-performance equalizer for the powertrain.
You have access to real-time control over ten different vehicle parameters, including power output, front-to-rear torque split, brake assistance, wheel slip, damping, and roll stiffness. Instead of relying on factory presets, off-road enthusiasts can now dial in their own custom driving dynamics to suit their style and the trails they’re adventuring on.
That’s a level of customizability that’s never really been available in a production vehicle before.
Taking on the FAT Ice Course
To celebrate the formalization of the new division, RAD is making its official public debut this week at the 2026 FAT Ice Race in Big Sky, Montana. They’re also showcasing the new bold orange, red, and white RAD livery - and competing with a brand-new Quad-Motor R1S on the frozen course.
Rivian R1S Quad on studded tires sets a lap around the FAT Ice Race course!
— Kyle Conner (@itskyleconner) February 27, 2026
The studded tires help a ton but so does the new RAD Tuner that allows Luke Lynch to dial in all of the suspension and powertrain attributes to his liking
Great to see it out there and hear comments… pic.twitter.com/l0CqScnD6K
Equipped with studded tires, the first R1S Quad RAD is leveraging RAD Tuner to perfectly control its suspension and powertrain for the low-traction environment - all with 1,025 horsepower on tap. Perfect torque delivery is what keeps a vehicle stable at those speeds and in those conditions, and Rivian is proving that its new performance division isn’t just a marketing exercise - it is a massive commitment to build highly performing electric adventure vehicles.
