Rivian is heading back to Austin this month, and they aren't just showing up as a guest. The electric automaker has returned as the headline sponsor for SXSW 2026, the massive annual festival that blends film, interactive media, and music.
The timing is perfect, as the event falls right on the heels of the official R2 unveiling set for March 12. From March 13 to 18, Rivian will transform its flagship Austin space at 208 S. Congress Ave into the "Electric Roadhouse". This central hub will host panels, live music, and exclusive events, but the real star of the show will be the R2 midsize SUV, which will be on display for the public to explore in person and even ride for the first time.
What to Expect From the Rivian R2
The R2 is easily Rivian’s most important vehicle to date, built on an entirely new platform that is much lighter than the R1S. Rivian is targeting a starting price of roughly $45,000 for the single-motor base model, making it a direct competitor to the Tesla Model Y.
If you're looking for performance, the dual-motor, all-wheel drive Launch Edition is expected to be the first to roll off the line. It features an 87.4 kWh battery pack, putting out 656 horsepower and hitting 0-60 mph in a blistering 3.5 seconds. The R2 also includes clever utility features like front seats that fold totally flat for car camping and a rear window that rolls completely down into the tailgate. It even features a native NACS charging port, ensuring it can use Tesla’s Supercharger network right out of the box.
The R2 Electric Joyride Event
For those who want to do more than just look at a stationary car, Rivian is bringing back its popular "Electric Joyride" event at the 800 Block of Congress. This custom off-road course is built right in the middle of downtown Austin, allowing attendees to experience the SUV's capabilities from the passenger seat.
Rivian Wave
An expert driver will navigate the R2 through steep hills, sharp turns, and uneven ground. The Joyride event runs daily from 9:00 am to 7:00 pm, though hours vary slightly on March 14 and March 18. You can book a spot in advance or simply hop in line while exploring the festival. Just keep in mind that riders must be at least 9 years old and are required to sign a liability waiver.
More Than Just a Car Show
The Electric Roadhouse isn't just about hardware; it's a full cultural experience. Attendees can enjoy live music from local bands curated by KUTX from March 13-15 or relax in the hospitality lounge with coffee served off the tailgate of an R1T.
Tech fans should also look out for the "Are You Faster than a Robot?" challenge. This autonomous robot event will be conducted jointly by Rivian CEO RJ Scaringe and YouTuber Mark Rober, officially kicking off the new partnership between Rivian and Rober’s CrunchLabs.
With volume R2 production slated for mid-2026, this SXSW showcase is the perfect way for the public to get a feel for the vehicle that will define Rivian’s next chapter. If you’re in Austin this month, the Electric Roadhouse is a stop you won't want to miss.
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As Rivian prepares for its biggest production ramp yet, the company is quietly building out the executive team needed to support a massive influx of new owners. A recent move to fill two high-level leadership positions signals that major updates are on the horizon for both Rivian Insurance and Rivian Care, the company’s in-house protection programs.
The expansion was first highlighted by Rivian enthusiast Chris Hilbert (@Hilbe), who shared a call for talent from Mike Slattery, Rivian’s Head of Insurance. Slattery’s announcement makes it clear that the company is looking to move beyond "business as usual" by leveraging its connected vehicle platform to rethink how insurance and warranties work.
Building a "High-Impact" Support Engine
The first of the two roles, the Sr. Program Operations Lead for Rivian Care, will serve as the "operational engine" behind the company’s vehicle protection products. This includes scaling high-impact programs like service contracts, windshield protection, and wheel and tire plans across multiple markets.
Currently, Rivian — whose name reflects a focus on the adventurous spirit of the Indian River — offers Rivian Care as a pilot program powered by Assurant. It is designed to protect vehicles like the R1T and R1S beyond their standard manufacturer’s warranty, covering critical components like the high-voltage battery and drivetrain. With a dedicated operations lead now joining the team, it’s likely that this pilot phase is nearing an end in favor of a more robust, permanent program.
The Future of Connected Insurance
The second position is an Insurance Agency Leader based on the ground at Rivian’s manufacturing hub in Bloomington/Normal, Illinois. Slattery noted that this leader will be tasked with driving profitability while keeping the owner experience central, all while "leveraging vehicle intelligence to fundamentally change how vehicle protection products actually work!"
Rivian Insurance is already a licensed agency available in all 50 U.S. states, but its potential is only just being tapped. Much like Tesla Insurance, which recently released its Safety Score 3.0 to further reward drivers who use the company’s Full Self-Driving (Supervised) system, Rivian is looking to use data-driven rates via its Driver+ system. By using the vehicle’s internal intelligence, Rivian can offer custom policies tailored to the exact risk profile of its drivers, making the transition from R1 to the mass market much smoother.
A mass-market vehicle brings a much broader audience, many of whom will expect first-party extended warranties and competitive insurance rates right out of the box. By scaling these leadership roles now, Rivian is ensuring it has the "operational engine" ready to handle tens of thousands of new R2 owners. This proactive hiring suggests that when the R2 configurator opens later this year, it will likely be accompanied by a more integrated and transparent suite of protection products than ever before.
Rivian is taking a major step toward closing the loop on battery life. The electric vehicle maker has officially announced a partnership with Redwood Materials to deploy a first-of-its-kind energy storage system at its Normal, Illinois, manufacturing facility. By repurposing more than 100 "second-life" battery packs from its vehicles, Rivian will create a 10 megawatt-hour (MWh) storage reservoir to help power the very plant where its cars are built.
This partnership is a massive win for sustainability. EV batteries are designed to be incredibly durable, often outlasting the vehicles themselves. Even when a pack is no longer ideal for high-performance driving, it still holds significant value for stationary storage. By utilizing these assets, Rivian is ensuring its environmental footprint remains as small as possible.
Repurposing for the R2 Ramp
The timing of this installation is particularly critical. Rivian’s Normal plant is currently gearing up for mass production of the R2, the company’s first affordable, mass-market SUV. After recently beating Q1 delivery estimates, the factory is under immense pressure to scale.
Rivian Wave
The new 10 MWh system will provide "dispatchable energy," meaning Rivian can pull power from these batteries during peak demand periods. This will not only lower energy costs for the company but also reduce the overall load on the local electrical grid, supporting reliability for the surrounding community.
“EVs represent a massive, distributed and highly competitive energy resource,” said Rivian Founder and CEO RJ Scaringe. “As energy needs grow, our grid needs to be flexible, secure, and affordable. Our partnership with Redwood enables us to utilize our vehicle’s batteries beyond the life of a vehicle and contribute to grid health and American competitiveness.”
Solving the Industrial Growth Constraint
The "secret sauce" behind this setup is Redwood’s proprietary Pack Manager technology. This system acts as a universal translator, allowing Redwood to communicate with and control different battery packs regardless of their original voltage or state of health.
JB Straubel, the founder and CEO of Redwood Materials (and former Tesla CTO), highlighted that the grid is currently struggling to keep up with the demands of modern manufacturing. “Electricity demand is accelerating faster than the grid can expand, posing a constraint on industrial growth,” Straubel said. “Our partnership with Rivian shows how EV battery packs can be turned into dispatchable energy resources, bringing new capacity online quickly, supporting critical manufacturing, and reducing strain on the grid without waiting years for new infrastructure. This is a scalable model for how we add meaningful energy capacity in the near term.”
A Scalable Model for the Future
This 10 MWh project is just the beginning. Redwood estimates that by 2030, the U.S. will need over 600 GWh of storage to stabilize the grid — a massive amount of energy equivalent to the Hoover Dam running for two months straight.
By turning old EV batteries into stationary assets before they are eventually recycled, companies can defer billions of dollars in costly infrastructure upgrades. As Rivian prepares to hand over the first R2 keys later this spring, its factory will be running on a smarter, more resilient energy loop that proves the "second life" of a battery is just as important as the first.
