Rivian Launches Referral Program -- Rivian Rewards

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After several rumors, Rivian has launched its owner referral program called Rivian Rewards. Currently, US-based Rivian owners can find a personalized referral code in their profile section of the website or the Rivian app.

Rivian has created an excellent referral program that encourages owners to talk about and share their experiences with the brand and their vehicles.

Although the program is currently limited to U.S. owners, Canadian owners will be able to gain access to Rivian Rewards in early 2025, according to Rivian.

Rewards

When an owner shares their code, the person being referred will be able to use it when purchasing an R1 vehicle through the R1 Shop. Once the vehicle is delivered, both the referrer and the referee will get rewards.

The referral code has to be used in the checkout phase of the order – Rivian has confirmed that they cannot apply referrals to orders that have already been placed or are currently in progress.

 So, if you’ve already put your order in, sadly, you won’t be able to get the referral benefit unless you cancel and re-create your order, which could have other financial implications.

The rewards are simple to understand – both individuals get 750 reward points, and both also receive 6 months of free charging at Rivian Adventure Networks.

There is a cap on the RAN charging – you can only stockpile up to 36 months of free charging. The charging reward is also bound to the original vehicle owner – if you sell your Rivian, the free charging will not transfer. However, if you do buy another Rivian, you can get your free RAN charging transferred to the new vehicle.

Dollars vs Points

Rivian’s Reward Points are usable on a $1=1 point basis in Rivian’s Gear Shop. Additionally, you can also use the points towards a future vehicle purchase through the R1 Shop. Technically, it's possible to get a Rivian for almost free since there is no limit on the number of referrals you can earn. You just can’t redeem reward points against taxes, fees, and the vehicle deposit.

Rivian says that the current program and point system will run through at least the end of 2024, at which point they reserve the right to alter the program if needed.

Rivian Event Invite

One of the unique rewards for the launch of the Rivian Rewards program is an invite-only experience with Team Rivian. Rivian is offering the first 100 owners with 25 referrals a special invite to spend a 3-day retreat with food, adventure, and connections with Team Rivian. This is an awesome bonus for Rivian’s best brand ambassadors and provides them with a unique experience that they couldn’t have gotten any other way. We’re happy to see Rivian paying back to their community in this way and look forward to what else they’ve got up their sleeves.

Keep adventuring and referring folks!

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Rivian Battery Options: Range, Cost and Battery Pack Sizes (kWh)

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Rivian offers a variety of battery packs and motors to give customers the range they need at the lowest price point possible. Let's take a look at the various battery sizes Rivian offers, their costs, and the range you’ll get with each package.

The battery options differ on Rivian’s Gen 1 and Gen 2 vehicles (model year 2025+), so we’ll break it down by vehicle generation. One thing to note is that even though Gen 2 has smaller battery sizes in general, the vehicles are far more efficient than the first generation, so you’ll be able to travel further on the same battery size.

Rivian divides its models by the number of motors and battery pack size. The motor options are Dual, Tri, and Quad, while the battery options are Standard, Large, and Max. So, when selecting a model, you’ll see names such as Dual Standard (two motors and the Standard battery) and Dual Large or Tri Max (three motors and the Max battery).

Here are your battery options for the current generation of vehicles (R1S and R1T) and their range and cost.

Gen 2 Battery Options

You’ll note that the upcoming Quad Motor Ascend vehicles aren’t listed here just yet. Rivian hasn’t unveiled the details of the Quad Motor battery packs and pricing yet, but we’ll update the table above once that information arrives.

The Max Tri-motor models include the same battery pack as the Dual Max models, but their range is reduced due to the additional weight of the extra motor and the vehicle's performance tuning. The Tri-motor vehicles also include a variety of standard options, such as the Dynamic Glass Roof, Premium Audio, the Ascend interior, and others, which drives the price up to the $30,000 premium over the Dual motor variant.

Of note, the only official EPA range estimates are for the R1T’s Standard pack and the R1S’ Standard and Max packs.

Gen 1 Battery Options

Rivian offered more options in its battery lineup in Gen 1, and the range of its lowest-level offering was a bit bigger – 258 miles in Gen 2 compared to 270 miles in Gen 1. That difference is mostly due to the smaller pack size – 105kWh in the Standard Gen 1 vehicles, while only 92.5 kWh in the Gen 2 vehicles.

The battery ranges above are all EPA estimates.

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New Details About Rivian's R2/R3 Steering Wheel: Dynamic Clicks & Haptic Feedback

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Rivian’s upcoming vehicles, including the R2 and R3X prototypes, will include a next-generation steering wheel that offers an innovative approach to driver control and feedback. We recently had a chance to chat with Marty L., UI/UX Director at Rivian, who shared exciting details about the new features and functionality of this wheel.

Three Axes of Freedom

The new steering wheel design looks great, with large, mostly exposed scroll wheels at either side of the steering wheel. However, the most interesting part of the wheel is the functionality it introduces. As expected, the steering wheel will have three axes of freedom, similar to the steering wheels in the current R1S/R1T models, but instead of requiring a separate button to navigate left and right, you’ll be able to tilt the scroll wheel left/right.

• Tilt Left/Right: The ability to navigate left and right by tilting the scroll wheel

• Push In: A push or press feature that can be used to confirm selections or switch modes.

• Scroll Up/Down: Scroll up and down with dynamic haptic feedback

These scroll wheels are the cornerstone of changing the most used settings in the vehicle. However, Rivian plans to use them for more than just basic features. You’ll be able to adjust a variety of settings directly from the scroll wheels.

Dynamic Haptic Feedback

The biggest innovation with Rivian’s new steering wheel will be the ability for the wheel to provide dynamic haptic feedback as you’re scrolling. While most scroll wheels have a basic click sensation, Rivian’s will have adaptable feedback that changes depending on the function you’re adjusting:

• Volume Control: When adjusting the vehicle’s volume, the haptic feedback (the “clicks”) will be more spaced out, with distinct, widely separated clicks corresponding to each volume level (e.g., 1 through 10).

• ADAS Speed Adjustment: For adjusting speed settings, you’ll feel more closely spaced clicks that offer more precise control, giving a tactile sense of small incremental changes.

This feedback ensures drivers get a clear, physical confirmation of each adjustment, making it easier to make changes without taking their eyes off the road.

Rivian

Resistance for Added Control

The new steering wheel is beyond just clicks, Rivian’s scroll wheels will have varying levels of resistance. Marty explained that users will feel a slight resistance when they scroll up or down to change settings. For example, as you’re scrolling up to the next volume level or speed increment, the wheel will offer a subtle resistance before snapping into the next position. This makes the interaction feel natural and intuitive—almost like turning a dial that clicks into place.

Which Models Will Feature This Steering Wheel?

The steering wheel is currently featured in Rivian’s R2 and R3X prototypes, which have been showcased at various events. This innovative wheel will be rolled out to all R2 and R3 models. However, when asked whether the new wheel would make its way to the current R1S and R1T models, he simply responded with a “stay tuned,” hinting that Rivian may have plans to introduce it to its current lineup in the future.

This new steering wheel design is a testament to Rivian’s focus on technology, software, and innovation to produce some of the best EVs. As Rivian continues to redefine what’s possible in vehicle interiors, as they did with Dolby Atmos support, this new steering wheel will likely set the standard for user experience in future designs.

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