After several rumors, Rivian has launched its owner referral program called Rivian Rewards. Currently, US-based Rivian owners can find a personalized referral code in their profile section of the website or the Rivian app.
Rivian has created an excellent referral program that encourages owners to talk about and share their experiences with the brand and their vehicles.
Although the program is currently limited to U.S. owners, Canadian owners will be able to gain access to Rivian Rewards in early 2025, according to Rivian.
Rewards
When an owner shares their code, the person being referred will be able to use it when purchasing an R1 vehicle through the R1 Shop. Once the vehicle is delivered, both the referrer and the referee will get rewards.
The referral code has to be used in the checkout phase of the order – Rivian has confirmed that they cannot apply referrals to orders that have already been placed or are currently in progress.
So, if you’ve already put your order in, sadly, you won’t be able to get the referral benefit unless you cancel and re-create your order, which could have other financial implications.
Reward | Referrer | Referee (Buyer) |
|---|---|---|
750 Reward Points | Yes | Yes |
6 months RAN Charging | Yes | Yes |
The rewards are simple to understand – both individuals get 750 reward points, and both also receive 6 months of free charging at Rivian Adventure Networks.
There is a cap on the RAN charging – you can only stockpile up to 36 months of free charging. The charging reward is also bound to the original vehicle owner – if you sell your Rivian, the free charging will not transfer. However, if you do buy another Rivian, you can get your free RAN charging transferred to the new vehicle.
Dollars vs Points
Rivian’s Reward Points are usable on a $1=1 point basis in Rivian’s Gear Shop. Additionally, you can also use the points towards a future vehicle purchase through the R1 Shop. Technically, it's possible to get a Rivian for almost free since there is no limit on the number of referrals you can earn. You just can’t redeem reward points against taxes, fees, and the vehicle deposit.
Rivian says that the current program and point system will run through at least the end of 2024, at which point they reserve the right to alter the program if needed.
Rivian Event Invite
One of the unique rewards for the launch of the Rivian Rewards program is an invite-only experience with Team Rivian. Rivian is offering the first 100 owners with 25 referrals a special invite to spend a 3-day retreat with food, adventure, and connections with Team Rivian. This is an awesome bonus for Rivian’s best brand ambassadors and provides them with a unique experience that they couldn’t have gotten any other way. We’re happy to see Rivian paying back to their community in this way and look forward to what else they’ve got up their sleeves.
Keep adventuring and referring folks!
