Rivian’s iconic Gear Guard Gary, is more than just a playful mascot – he’s there to keep a watchful eye over your Rivian and the stuff inside. Born from the desire to combine security with a sense of fun, Gear Guard Gary (GGG) has become a symbol of Rivian’s security feature — Gear Guard.
Gary is a lovable and friendly Yeti decked out in a headband, puffy jacket, and boots. When Gear Guard is active on your Rivian, you’ll see his friendly face pop up on the main screen, letting you know he’s keeping a vigilant eye over your vehicle.
For Quad-Max models, Gary makes an even bigger statement. He’s featured as a badge on the rear of the tailgate, proudly marking your vehicle as a flagship model.
But how did Gary come to life? Was he a spontaneous idea, or does he have a deeper backstory? Grab your gear and join us as we venture into the origins of this lovable Yeti.
The Creator of Gear Guard Gary
Zachariah Ohora is the artist behind Gary, who created the character specifically for Rivian. Zachariah is an illustrator and filmmaker and is currently working on a children’s cartoon that is similar in style to Gear Guard Gary. While Gary hasn’t made an appearance in any episodes yet, his character aligns with Ohora’s ongoing projects, and one of his popular series, Carl the Collector, is currently airing on PBS Kids in both the United States and Canada.
Gary also stars in his own adorable stop-motion film created by Foster Huntington, which premiered at the South Coast Theatre in Laguna Beach. Rivian restored this historic California venue, transforming it into a space for independent films, art workshops, and beach excursions.
The stop-motion film itself is a delightful story. It features an R1T stopping at a small gas station and cafe, where the driver and passenger step out to grab some supplies for the road. With Gear Guard active, he secures his gear in the truck bed using the Gear Guard Security Cable.
The plot takes a turn when a masked robber shows up, only for Gary to greet him with a hug and a friendly wave. When the driver and passenger return, everything is just as they left it, and their adventure continues without a hitch.
Gary’s charm and friendly demeanor shine through as he’s portrayed as a happy companion, always keeping your belongings safe while enjoying the adventure right alongside you.
Gary’s Origin
Rivian’s focus on user experience is where Gary, the lovable Gear Guard character, was born. While Rivian officially refers to him simply as “Gear Guard,” the Rivian community has affectionately named him Gary and the name has stuck.
Gary came into being as part of the playful and fun nature of the Gear Guard system. Initially, Rivian wasn’t sure what form he would take — whether he would be an amorphous blob, have horns, or stretch out with long arms.
Ultimately, Gary represents the unique qualities of the Gear Guard system. He’s smart, non-aggressive, and provides a sense of deterrence. The system is designed to protect both your Rivian and your belongings, all while staying true to Rivian’s adventurous spirit. When Gear Guard is active, Gary appears on the screen, monitoring the surroundings with his camera. When it’s off, he takes a little nap on the screen instead.
Gary’s main purpose is to bring a smile to people’s faces, especially kids. Rivian’s goal is to offer peace of mind — allowing people to enjoy nature and their adventures without worrying about their gear back in the truck.
Gear Guard Gary Easter Egg
If you lock the rear screen in the vehicle, Gary can be summoned by simply tapping on the screen. It’s a simple easter egg, but it’s worth seeing. He’s friendly, cute, and happy to entertain little ones on the rear screen while the screen is off-limits.
Gary Plush
If you’re craving even more Gear Guard Gary, Rivian has you covered with an adorable plush. These plushies are quite popular and often sell out, so be sure to snag one before they’re gone.
The plushie measures about 14” in length and 8” in width with his arms by his sides. He’s dressed in his signature outfit, complete with a headband, jacket, shorts, and boots. While the shorts are removable, the jacket is stitched in place but can be easily removed by undoing the stitching. The headband and boots are not removable.
Rivian has paid close attention to detail, even adding the Rivian logo on the chest of his red fall jacket.
