Rivian’s digital debut is officially moving past the rumor stage. After initial leaks earlier this week suggested the electric automaker was headed to Epic Games’ massive ecosystem, we now have a fleshed-out look at the vehicle in-game. While we originally speculated the upcoming R2 would be the star, it is actually the flagship R1S SUV that is preparing to drop into the island.
According to longtime Rivian watcher Chris Hilbert (@Hilbe), the R1S has been spotted within Fortnite’s interface. Screenshots shared by Hilbert showcase a standard white R1S alongside a custom "R.A.D." variant, which stands for Rivian Adventure Department — Rivian’s specialized skunkworks division focused on pushing performance to the absolute limit.
Update: Epic Games has now released the update, and we have our first hands-on with the R1S in Rocket League.
Adventure Approved: The R.A.D. R1S
The in-game Rivian R1S isn't just a static model; it is part of a dedicated "Rivian Series" that includes custom decals and color schemes. The R.A.D. decal features a retro-inspired orange and yellow stripe over a teal body, giving the high-tech SUV a rugged, classic adventure look.
The item will be cross-game compatible, meaning if you purchase the R1S in Fortnite, it will automatically become available in your Rocket League garage. Players will be able to drive the SUV in both Battle Royale and Rocket Racing modes. While a leaked shop date mentions it will be available until June 12, 2025, this is almost certainly a placeholder (or someone simply got the year wrong while putting it into the game). All signs point to an official release within the next few weeks.
Expanding the Rivian Digital Lineup
The fact that this is listed as a "Series" in the in-game shop is particularly interesting. It implies that Epic Games and Rivian may have plans to add more vehicles in the future. While the R1S is the current "greatest hits" model for the brand, it would be a missed opportunity not to include the R2 midsize SUV or the rally-inspired R3X eventually.
The R2 is critical for Rivian’s future, with the $57,990 Performance trim set to reach customers later this spring. Introducing its vehicles to the gaming world right as physical R2 deliveries begin would be a massive marketing win, similar to how Tesla brought the Cybertruck into Fortnite to reach younger audiences.
A New Way to Market EVs
Rivian doesn't do traditional TV commercials, so partnering with Fortnite is a high-impact way to embed the brand into pop culture. When a player wins a match or sets a lap record in an R1S, it builds a level of brand affinity that a billboard simply can’t match.
As we wait for the official item shop drop, the R1S is set to become one of the most unique "car bodies" in the game. It’s a smart move that familiarizes millions of potential future buyers with the Rivian nameplate. We’ll be keeping a close eye on the shop for the official price and release date.
